apparently “unoptimising” isn’t a real word. like i give a fuck?
but i wanna do things that aren’t optimised. so i’m unoptimisimg.
let me explain.
optimising is good. i won’t argue that. but there’s a limit.
too optimised and things become soulless. where’s the human touch?
for better or worse, OKKA is a one-man band (with plenty of backup instrumentals from loving frens and family).
so here are some aspects of building my golf brand where i’m not taking the most efficient route.
building not selling
i’m not trying to sell people OKKA. i wanna build OKKA.
a story. a relationship. a feeling.
so the moment i start squeezing every visitor like a sponge for moolah, i dilute the very thing i set out to build.
as Steven Pressfield put it succinctly - 'to labor in the arts for any other reason than love, is prostitution.'
OKKA is a labour in the arts for the love of the slog.
OKKA respects its audience and doesn’t treat frens like metrics.
long-term > short-term
playing the long game here. growth is cool, but trust is cooler.
trust grows at the speed of a coconut tree and falls at the speed of a cococunt.
so if it takes a wittle bit longer to build something lasting, hell yeah brother.
OKKA ain’t for everyone - that’s the point
womp womp.
i’m not trying to convince every golfer on the internet.
i’m not trying to convince every bloke aged 18-35.
i just wanna find my tribe.
people who value vibes. people who appreciate details. people who don’t take themselves too seriously. who enjoy the company of mates. who value the personal touch of great gear. who wanna support a battler in his garage with a dream.
sound like your kind of vibe? hell yeah brother get OKK’d.
clean site, clear mind
i never want to put an email popup on my website. i fucking hate them. without fail they are always ugly and annoying.
do they work? sure of course. why else would people use those eyebleed inducing options. but fuck that ugly annoying dogshit.
i need the site to breathe.
that means no clutter, no tedious shit, no cheap tricks.
just OKKA and it’s story, the product, and space to decide if it's for you.
thanks for coming to my ted talk.
