we are so fucking back.
“your blessing in life is when you find the torture you’re comfortable with.”
every drop is its own mini torture. genuine torture. and i love it.
it’s like getting a tattoo. sure it hurts like hell, you wonder constantly do i already regret this? but you secretly love the pain. and you can’t wait for more.
facts and figures
52 — amount of orders! pretty stoked given this was close to post-christmas and from what i’ve heard, a dead period usually. i am one lucky boi!
66% — the number of returning frens from previous drops. 2 outta 3! insanity
1 — trip to china planned for july!!!
16 — cap samples recently received
850 — blank tees on the way!
good bits
discussing with other mates, january can be a dead period for orders. so even with my naively sky high expectations, i’m stoked. 2nd biggest drop thank youuuu.
66% of orders being returning customers blows my peanut brain. makes me believe that i am really onto something special here. if i can expand it outside my current circles, it’s going to the moooooooooon.
tempting fate, but no cooked orders!? so far, every drop i’ve managed to do something incredibly mind-numbingly stupid. an unlabeled parcel in a post box. forgetting items. fucking up screen prints constantly.
a rather pleasant drop. thank you amigos.
bits to improve
FUD. fear. uncertainty. doubt.
i’m not sure i will ever get over the fear leading up to a drop wondering: am i offering enough? is this new? is it exciting?
then there’s fear during the drop wondering how the fuck am i gonna get all these orders out? what the fuck is going on? can i deliver on OKKA’s promise?
and then fear after the drop wondering how the fuck am i gonna prep the next one. do people like their packages? how do i beat this?
even if everything goes perfectly, the creative life is about enduring failure after failure with some semblance of an upbeat attitude
each drop is a journey down a deep chasm of doubt and im not sure im ever gonna get used to that feeling.
future bits
a collab is close!
eagle eyed frens might have an idea. but looking like end of feb! beyond keen for this one.
a loooooot of samples in the works. caps. collabs. jackets. anything and everything is on the table.
big 2025.
misc bits
selfishly, i create for my own reasons. whether it’s something i need, a curiosity itch i need to scratch, or just me wanting to have fun with something.
so when others fuck with what i’m doing, i legit feel 10ft tall and strong as an ox.
okka’s ceiling is through the roof.
full disclosure: i’m not hellbent trying to make the most money, take over the world, or be the hottest thing since sliced bread.
i just want to have fun.
i want you to have fun with okka.
be seriously unserious.
i can’t wait to be back up shit creek without a paddle next month.
beyond grateful for the support, the love, and the chaos.
till the wheels fall off.
